‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and
information security, is information that can be used on its own or with other information to identify, contact, or
clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information
in accordance with our website.
What personal information do we collect from the people that visit our website or subscribe to our
• When subscribing to our mailing list to get free products, newsletters, updates on new releases, and
giveaways, you are asked to enter your email address.
When do we collect information?
• We collect information from you when you subscribe to a newsletter, fill out a form or enter information
on our site.
How do we use your information?
• We may use the information we collect from you sign up for our newsletter in the following ways:
• To send free or discounted products
• To send periodic newsletters
• To send updates on new releases
• Giveaways/contests from other authors
• To send information about us and our other products.
Do we use ‘cookies’?
• You can choose to have your computer warn you each time a cookie is being sent, or you can choose to
turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at
your browser’s Help Menu to learn the correct way to modify your cookies.
• If you turn cookies off, Some of the features that make your site experience more efficient may not
• We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.
• Occasionally, at our discretion, we may include or offer third-party products or services on our website.
These third-party sites have separate and independent privacy policies. We therefore have no responsibility
or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of
our site and welcome any feedback about these sites.
General Data Protection Regulation (GDPR)
• The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy
for all individuals within the European Union. The law’s reach stretches well beyond European Union to require
any person or company that operates websites collecting Personally Identifiable Information (PII) from
being collected and those individuals or companies with whom it is being shared.
• According to GDPR, we apply following to all PII that we handle (EU and non-EU):
• Compliance with GDPR is integrated into the systems that collect PII and it is documented in this privacy
• We collect only such personal information that is relevant to our business. For us, that is the email
address, and we need it to send free products, newsletters, and information about our products and new
• We use double opt-in and before adding your email address to our mailing list, we explicitly ask your
consent to store your email address and to send you newsletters, which can contain marketing material.
• We never send anything without your consent and we never send material that is not related to our
• Consent to receive our newsletters can be withdrawn at any time. Every message that we send contains
an unsubscription link. Unsubscription is automated and immediate.
• We use GDPR compliant software services, Madmimi to store PII and we never share PII with any third
parties unless required by law.
• In case of data breach, we notify you without a delay and we take all possible actions to mitigate losses.
As a proactive means of mitigating damages, we never ask information that we don’t need and we never ask
your password or credit card number.
• You can ask us to delete all your personal information, that is your email address, by emailing us.
• We allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
• When it comes to the collection of personal information from children under the age of 13 years old, the
Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission,
United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of
websites and online services must do to protect children’s privacy and safety online.
• We do not specifically market to children under the age of 13 years old.
Fair Information Practices
• The Fair Information Practices Principles form the backbone of privacy law in the United States and the
concepts they include have played a significant role in the development of data protection laws around the
globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to
comply with the various privacy laws that protect personal information.
• In order to be in line with Fair Information Practices we will take the following responsive action, should a
data breach occur:
• We will notify you via email within 1 business day
• We also agree to the Individual Redress Principle which requires that individuals have the right to legally
pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle
requires not only that individuals have enforceable rights against data users, but also that individuals have
recourse to courts or government agencies to investigate and/or prosecute non-compliance by data
CAN SPAM Act
• The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells
out tough penalties for violations.
• We collect your email address in order to:
• Market to our mailing list or continue to send emails to our clients after the original transaction has
• To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
• If at any time you would like to unsubscribe from receiving future emails, you can email us and we will
promptly remove you from ALL correspondence.
10605 W. 165 Street
Overland Park, KS 66221